Have you noticed how sharing a link on Facebook will display a thumbnail and description? Or, have you taken the time to look at your friend’s interests? And have you wondered “How can I customize the thumbnails and descriptions for my links?” The answer...

Traditional Search Engine Optimization (SEO) isn’t good enough anymore. Today’s digital marketer must think beyond SEO. There are new techniques which now allow developers to link data on a page such that it can be understood, formatted, and reused. As...

Historically, tracking users’ behavior on Facebook tabs has been tough if not impossible. Google Analytics and other stat tracking platforms did not work with Facebook’s tab publishing platform, Facebook Markup Language (FBML). Recently, Facebook changed...

Though Smooth Fusion is primarily known as a technical partner, part of our success is attributable to the fact that we understand marketer’s needs . Marketers work in fast-paced, competitive environments. Each project has its own unique challenges to...

For years, Smooth Fusion has promoted itself as a company that “plays nice with others.” And while playing nice with others conveniently fits our personality, there are also business reasons why it is important. Smooth Fusion conforms to a variety of...

In February I learned that I'd lost my driver's license as I was standing at the TSA counter at the Lubbock airport. I was able to use alternate photo ID & credit cards to establish my identity and I was able to clear security. While alternate...

Site: Microsoft Develop for Windows ( www.developforwindows.com ) Client: Carey Keller Anderson (Seattle) Creative Design By: Carey Keller Anderson Launched: March 2010 Microsoft was looking to consolidate information about developing software for Windows...

Site: Microsoft Design .toolbox ( www.microsoft.com/design/toolbox ) Client: Fuel Industries (Ottawa, Canada) Creative Design By: Fuel Industries Launched: June 2010 Microsoft Design .toolbox is a unique and fun online learning environment for creative...

In my hours away from the world of marketing and web development, I write a wine blog called Vinotology . Since I started my blog, I’ve become pretty active in the wine blogging and Twitter community and have had the opportunity to observe the way that...

Google recently introduced the WebFinger protocol and enabled it for all Gmail account. What is WebFinger? WebFinger is a protocol that can be used to attach public profile information to an email address. Engineers have been fumbling around with ways...

You may have read about the new strongly-typed helpers in ASP.NET MVC 2 . In addition to the HTML element helpers like Html.TextBoxFor() , you can use the more generic Html.EditorFor() to build your own template for editing a custom data type. In this...

Smooth Fusion took Gold at the Lubbock Advertising Federation Addy Awards in the Interactive Media division for the design and implementation of the Dallas Symphony Orchestra Kids site. Smooth Fusion received the award at the February 6, 2010 awards dinner...

This is a nice little technique to easily sort a generic List using delegates. Say you have the following class: public class Product { private int _ProductID; private string _Name; private decimal _Price; public Product( int productid, string name, decimal...

I recently read a great post that tied chef Gordon Ramsey's obsessive nature to software quality: Gordon Ramsey, in his auto-biography, defended his obsessive perfectionist nature, arguing he has to obsess. You don’t win Michelin stars without it...

Site: Joe's Crab Shack ( www.joescrabshack.com ) Client: Slingshot, LLC Creative Design By: Slingshot, LLC Launched: September 2009 Smooth Fusion built the backend of the Joe's Crab Shack site and front end controls using creative assets and markup...