Interactive Marketing Sans-Fluffery

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• Improving Metric Gathering on Facebook

  Historically, tracking users’ behavior on Facebook tabs has been tough if not impossible. Google Analytics and other stat tracking platforms did not work with Facebook’s tab publishing platform, Facebook Markup Language (FBML). Recently, Facebook changed... Posted Apr 05 2011, 04:49 PM by jtowell with | with no comments Filed under: marketing interactive

• Razorfish Finds Digital Sweepstakes Useful

  Razorfish surveyed 1,000 U.S. consumers to cull information about the way people interact with digital branding efforts. Read the full survey here and Razorfish’s analysis here . I found a few of these findings of particular interest to marketers. The... Posted Nov 16 2009, 10:48 AM by jtowell with | with no comments Filed under: marketing interactive