Have you noticed how sharing a link on Facebook will display a thumbnail and description? Or, have you taken the time to look at your friend’s interests? And have you wondered “How can I customize the thumbnails and descriptions for my links?” The answer is Facebook’s Open Graph. With Open Graph, you can put HTML meta tags on your page that supply this...

Traditional Search Engine Optimization (SEO) isn’t good enough anymore. Today’s digital marketer must think beyond SEO. There are new techniques which now allow developers to link data on a page such that it can be understood, formatted, and reused. As a marketer trying to share information with the world, this is a good thing. Let’s take a look at...

Historically, tracking users’ behavior on Facebook tabs has been tough if not impossible. Google Analytics and other stat tracking platforms did not work with Facebook’s tab publishing platform, Facebook Markup Language (FBML). Recently, Facebook changed tabs from FBML to iFrames, allowing new possibilities for tracking. Because I'm such a fan of...

Though Smooth Fusion is primarily known as a technical partner, part of our success is attributable to the fact that we understand marketer’s needs . Marketers work in fast-paced, competitive environments. Each project has its own unique challenges to navigate, but some elements are universal: Time and budget constraints Measurement/Tracking Analytics...

For years, Smooth Fusion has promoted itself as a company that “plays nice with others.” And while playing nice with others conveniently fits our personality, there are also business reasons why it is important. Smooth Fusion conforms to a variety of client and vendor configurations. Here are some common examples: Working for a marketing agency that...