May 7, 2013
This is a photo of an actual commencement program that was printed and distributed before the egregious typo was noticed. While a single missing letter does not always lead to such embarrassing results, this example does emphasize the value of submitting any product or web site to comprehensive QA t... [More]
February 12, 2013
In Part 3 of our series, you will learn how utilizing a responsive design can enhance a user’s experience and serve as an effective tool for marketers. In addition, we’ll uncover when it makes the most sense to use a separate mobile site or native app.
Now that you’re familia... [More]
December 10, 2012
The new <canvas> element in HTML5 presents a great opportunity to produce things that were previously only possible using plugins like Flash. Since this element is so new, the available API methods are still rudimentary – you’ll need to think in terms of drawing primitive shap... [More]
October 29, 2012
In Part 2 of our series, we’ll reveal the benefits and certain drawbacks of responsive design along with the design challenges that are involved.
Responsive design is the most flexible way to address the many screen sizes on the market today. When implemented correctly, a responsively designed... [More]
October 2, 2012
With the constant hype surrounding the release of new mobile devices, we thought it might be time to bring up one of our favorite topics here at Smooth Fusion – responsive design. Over this three-part series you’ll learn what you should know about responsive design; its pros and cons, ho... [More]
July 13, 2011
Traditional Search Engine Optimization (SEO) isn’t good enough anymore. Today’s digital marketer must think beyond SEO. There are new techniques which now allow developers to link data on a page such that it can be understood, formatted, and reused. As a marketer trying to share informat... [More]
April 5, 2011
Historically, tracking users’ behavior on Facebook tabs has been tough if not impossible. Google Analytics and other stat tracking platforms did not work with Facebook’s tab publishing platform, Facebook Markup Language (FBML). Recently, Facebook changed tabs from FBML to iFrames, allowi... [More]
September 16, 2010
Though Smooth Fusion is primarily known as a technical partner, part of our success is attributable to the fact that we understand marketer’s needs. Marketers work in fast-paced, competitive environments. Each project has its own unique challenges to navigate, but some elements are universal:
September 13, 2010
For years, Smooth Fusion has promoted itself as a company that “plays nice with others.” And while playing nice with others conveniently fits our personality, there are also business reasons why it is important.
Smooth Fusion conforms to a variety of client and vendor configurations. Here are some ... [More]
August 23, 2010
In February I learned that I'd lost my driver's license as I was standing at the TSA counter at the Lubbock airport. I was able to use alternate photo ID & credit cards to establish my identity and I was able to clear security. While alternate mean of identification works for the TSA, rental car co... [More]